5024313

9781412914154

International Public Relations Negotiating Culture, Identity, And Power
International Public Relations Negotiating Culture, Identity, And Power
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  • ISBN-13: 9781412914154
  • ISBN: 1412914159
  • Publication Date: 2007
  • Publisher: Sage Pubns

AUTHOR

Curtin, Patricia A., Gaither, T. Kenn

SUMMARY

This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.Curtin, Patricia A. is the author of 'International Public Relations Negotiating Culture, Identity, And Power', published 2007 under ISBN 9781412914154 and ISBN 1412914159.

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