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9781861527721

International Marketing Strategy Analysis, Development and Implementation
International Marketing Strategy Analysis, Development and Implementation
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  • ISBN-13: 9781861527721
  • ISBN: 1861527721
  • Publisher: Cengage Learning

AUTHOR

SUMMARY

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.Doole, Isobel is the author of 'International Marketing Strategy Analysis, Development and Implementation' with ISBN 9781861527721 and ISBN 1861527721.

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