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9780324317022

International Marketing

International Marketing
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  • ISBN-13: 9780324317022
  • ISBN: 0324317026
  • Edition: 8
  • Publication Date: 2006
  • Publisher: Thomson Learning

AUTHOR

Czinkota, Michael R., Ronkainen, Ilkka A.

SUMMARY

INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.Czinkota, Michael R. is the author of 'International Marketing ', published 2006 under ISBN 9780324317022 and ISBN 0324317026.

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