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9780073380988

International Marketing
International Marketing
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  • Comments: ALTERNATE EDITION: New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Satisfaction guaranteed!!

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  • ISBN-13: 9780073380988
  • ISBN: 0073380989
  • Edition: 14
  • Publisher: Irwin/McGraw-Hill

AUTHOR

Mary C. Gilly, John L. Graham, Philip R. Cateora

SUMMARY

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.Mary C. Gilly is the author of 'International Marketing' with ISBN 9780073380988 and ISBN 0073380989.

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