International Management: Managing across Borders and Cultures

International Management: Managing across Borders and Cultures

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  • ISBN-13: 9780673974198
  • ISBN: 0673974197
  • Edition: 2
  • Publication Date: 1997
  • Publisher: Prentice Hall PTR


Deresky, Helen


Taking a global perspective, this book covers the most current trends and research in International Management. Packed with tables, charts, real company examples, and vignettes, it addresses the actual behaviors and functions required for successful cross-cultural management at the strategic and interpersonal level. Discusses issues such as the European Economic Union, NAFTA, and the Asian currency crisis. Examines cross-border alliances and strategic implementation. Profiles real companies such as Daimler-Chrysler in chapter openers. Provides end-of-chapter case studies on issues and corporations such as Nike and Reebok. Offers a Web site that features additional exercises and resources. For anyone interested in learning more about international management in today's increasingly global economy.Deresky, Helen is the author of 'International Management: Managing across Borders and Cultures', published 1997 under ISBN 9780673974198 and ISBN 0673974197.

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