5215132
9783540396314
International direct marketing (IDM) is a multi-million dollar business, an attractive instrument for foreign market entry and international consumer communication. This book focuses exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data.Krafft, Manfred is the author of 'International Direct Marketing Principles, Best Practices, Marketing Facts', published 2007 under ISBN 9783540396314 and ISBN 3540396314.
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