International Business
International Business
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  • ISBN-13: 9780130353115
  • ISBN: 0130353116
  • Edition: 2
  • Publication Date:
  • Publisher: Prentice Hall PTR



I. GLOBAL BUSINESS ENVIRONMENT. 1. International Business Today. II. NATIONAL BUSINESS ENVIRONMENTS. 2. Culture in Business. 3. Politics and Law in Business. 4. Economic Systems and Development. III. INTERNATIONAL TRADE AND INVESTMENT. 5. International Trade. 6. Business-Government Trade Relations. 7. Foreign Direct Investment. 8. Regional Economic Integration. IV. THE INTERNATIONAL FINANCIAL SYSTEM. 9. International Financial Markets. 10. International Monetary System. V. INTERNATIONAL BUSINESS MANAGEMENT. 11. Planning and Organizing International Operations. 12. Analyzing International Opportunities. 13. Selecting and Managing Entry Modes. 14. Developing and Marketing Products. 15. Launching and Managing Production. 16. Hiring and Managing Employees. Notes, Sources, and Credits. Glossary. Name/Company Index. Subject Index.Wild, John J. is the author of 'International Business', published 2002 under ISBN 9780130353115 and ISBN 0130353116.

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