International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics)

Name: International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics)
Author: Bell, Sandra
ISBN: 9783790825497

by Bell, Sandra

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ISBN-13: 9783790825497
ISBN: 3790825492
Edition: 1st Editio
Publication Date: 2010
Publisher: Physica-Verlag

AUTHOR

Bell, Sandra

SUMMARY

Bell, Sandra is the author of 'International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics)', published 2010 under ISBN 9783790825497 and ISBN 3790825492.

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