Internal Relationship Management Linking Human Resources to Marketing Performance

Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can better develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) and offers practical suggestions to improve internal service, employee performance, and--ultimately--external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.Hartline, Michael D. is the author of 'Internal Relationship Management Linking Human Resources to Marketing Performance', published 2004 under ISBN 9780789024602 and ISBN 0789024608.