In this, the second of Geoff Moore's classic threepart marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product a?osses the chasma?t is faced with the a?rnado,a?! make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.Moore, Geoffrey A. is the author of 'Inside the Tornado Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets', published 2004 under ISBN 9780060745813 and ISBN 0060745819.