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9780887308246

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Product details

  • ISBN-13: 9780887308246
  • ISBN: 0887308244
  • Publication Date: 1999
  • Publisher: Harper Business

AUTHOR

Moore, Geoffrey A.

SUMMARY

"'Inside The Tornado' is a must-read for start-up cowboys with delusions of Pixar grandeur, as well as aww-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs. Moore makes it fun to learn why you're zapping aliens with a Sega control pad instead of one from 3DO.Moore, Geoffrey A. is the author of 'Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge', published 1999 under ISBN 9780887308246 and ISBN 0887308244.

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