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9780195142303

Innovation Management Strategies, Implementation and Profits

Innovation Management Strategies, Implementation and Profits
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  • ISBN-13: 9780195142303
  • ISBN: 0195142306
  • Edition: 2
  • Publication Date: 2002
  • Publisher: Oxford Univ Pr

AUTHOR

Afuah, Allan

SUMMARY

This second edition of 'Innovation Management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature.Afuah, Allan is the author of 'Innovation Management Strategies, Implementation and Profits', published 2002 under ISBN 9780195142303 and ISBN 0195142306.

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