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9780273686439

Innovation Management And New Product Development

Innovation Management And New Product Development
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  • ISBN-13: 9780273686439
  • ISBN: 0273686437
  • Edition: 3
  • Publication Date: 0015
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Trott, Paul

SUMMARY

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.Trott, Paul is the author of 'Innovation Management And New Product Development ', published 0015 under ISBN 9780273686439 and ISBN 0273686437.

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