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9780205338191

Influence : Science and Practice : Student Handbook
Influence : Science and Practice : Student Handbook
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  • ISBN-13: 9780205338191
  • ISBN: 0205338194
  • Edition: 4
  • Publisher: Pearson

AUTHOR

Cialdini, Robert B., Roberto, Anthony, Meyer, Gary

SUMMARY

Influence in Action was designed to relate Robert B. Cialdini's Influence: Science and Practice (Fourth Edition) to the world around students. The chapters of Influence in Action correspond directly to the chapters in Influence: Science and Practice, reinforcing the lessons learned in Cialdini's work, while allowing students to see a wide variety of famous historical figures, pop culture references, and current products as examples of how the principles discussed in Influence: Science and Practice are seen throughout society.Cialdini, Robert B. is the author of 'Influence : Science and Practice : Student Handbook' with ISBN 9780205338191 and ISBN 0205338194.

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