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Publisher: Harvard Business School Press
Hill, Sam, Lederer, Christian
Sam Hill was Chief Marketing Officer at Booz Allen and Hamilton; he is now a partner at Helios Consulting Group Chris Lederer once a brand manager at Lever Brothers and a Senior Associate at Booz Allen, is also a partner at HeliosHill, Sam is the author of 'Infinite Asset Managing Brands to Build New Value' with ISBN 9781578512492 and ISBN 1578512492.