Increasing Revenue from Your Clients - Richard A. O'Connor - Hardcover

CLIENT-CENTERED MARKETING: ORIENTATION, STRATEGY, AND TOOLS. The Client-Centered Marketing Approach. Classifying and Targeting Your Existing Clients. Developing Value-Added Relationships. Building Marketing into the Engagement Process. Using the Client Alert System. Developing Client Service Plans. CREATING AND PROTECTING CLIENT REVENUE. Conducting the Initial Engagement. Selling Additional Services to Existing Clients. Creating and Managing a Client Referral System. Improving your Billing and Collection Results. Client Retention Planning. Making Client-Centered Marketing Work for You. Appendixes. Glossary of Terms.Connor, Richard A. is the author of 'Increasing Revenue from Your Clients - Richard A. O'Connor - Hardcover' with ISBN 9780471620525 and ISBN 0471620521.