Incentive Travel Case Study Book
Incentive Travel Case Study Book
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  • ISBN-13: 9780962688003
  • ISBN: 0962688002
  • Publisher: Society of Incentive & Travel Executives


Markarian, Margie, Hauss, Deborah, Hurwitz, Michael


Twelve actual case studies outlining incentive solutions to marketing & management problems. Guide to help incentive travel practitioners throughout the world to discover the marketing strategies, creativity & dedication it takes to create successful incentives. These programs were used in motivating the work force, reducing staff turnover, increasing sales & customer service performance. Incentive programs from nine diverse industries in five counties are documented in this book: Allied Fibers, a Division of Allied Signal; Aritech Corporation, Cox Cable Communications, Duart-Clairol; Xerox Canada; Xerox Corporation; Ceras Johnson Wax Brazil, Fedders Air Conditioning, General Motors-Holden's Australia, Lincoln Mercury Leasing & Fleet Department plus a multi-national computer corporation & an automated office equipment company. Basic principles of professional incentive travel planning are covered including overview of the entire incentive program; analysis of the business environment & marketing situation, goals that the client wants to accomplish, strategy taken to achieve those goals, step-by-step guide of incentive travel campaign, program delivery & post-program analysis. An indispensable reference tool for business & corporate executives.Markarian, Margie is the author of 'Incentive Travel Case Study Book' with ISBN 9780962688003 and ISBN 0962688002.

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