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Publication Date: 1996
Publisher: Cengage South-Western
Longenecker, Justin G., Moore, Carlos W.
This book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for anyone who works or plans to work in a small business.Longenecker, Justin G. is the author of 'Inc. Reader', published 1996 under ISBN 9780538871761 and ISBN 0538871768.
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