Comments: Moderate cover and page wear from being handled and read. Accessories or dust jacket may be missing. Could be an ex-library copy that will have the stickers and or marking of the library. Some textual or margin notes and possibly contain highlighting.
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Publisher: McGraw-Hill Higher Education
IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand messages, developing IT and database-driven communication -- and truly integrating the consumer into all aspects of B2B and B2C marketing.Duncan, Tom is the author of 'Imc Using Advertising and Promotion to Build Brands' with ISBN 9780256214765 and ISBN 025621476X.
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Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
Like new (excellent condition)
Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
Acceptable (readable condition)
All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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