If You'Ve Seen One, You'Ve Seen the Mall Europeans and American Mass Culture

The Dutch scholar Rob Kroes argues that American culture is 'modular, ' continually fragmenting, disassembling, and reassembling itself-and in the process creating something new. In a series of topical essays that show why he is one of Europe's leading authorities on American culture, Kroes probes trends in American advertising, the image of the Vietnam war in American films, the implications of American vernacular culture as represented in rap music, and other topics.Kroes, Rob is the author of 'If You'Ve Seen One, You'Ve Seen the Mall Europeans and American Mass Culture' with ISBN 9780252065323 and ISBN 0252065328.