948161
9780850132229
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One of the world's leading authorities on writing copy that sells more product lays out solid principles for making catalog copy pull -- and then loads page after page with examples showing how to do it (and not do it). Includes handy "rules-of-thumb" guidelines and checklists you can use to guarantee success at every stage of the process.Lewis, Herschell Gordon is the author of 'How to Write Powerful Catalog Copy' with ISBN 9780850132229 and ISBN 0850132223.
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