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Sunny Baker, Kim Baker
Partial table of contents: Marketing Communications: Creating Your Company2s Voice to the World. Advertising: Making It from Message to Media Without a Migraine. Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition. Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results. The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs. Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It2s Too Late. The Marketing Communications Glossary. Useful References. Bibliography. Index.Sunny Baker is the author of 'How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune' with ISBN 9780471551942 and ISBN 0471551945.
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