Name: How to Make Your Advertising Twice As Effective at Half the Cost/1990
Author: Lewis, Herschell Gordon
ISBN: 9780850132199

by Lewis, Herschell Gordon

How to Make Your Advertising Twice As Effective at Half the Cost/1990

by Lewis, Herschell Gordon

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ISBN-13: 9780850132199
ISBN: 0850132193
Publisher: Dartnell Corporation

AUTHOR

Lewis, Herschell Gordon

SUMMARY

Advertising maven Herschell Gordon Lewis gives you specific strategies for producing effective advertising -- and paying less to get it. He shares his expert advice in this sourcebook that's jam-packed with moneymaking examples and suggestions, cost-cuffing shortcuts, and dollar-wise negotiating techniques. It's loaded with checklists, samples of money-making ads (with complete analyses), appendices, glossaries, and more.Lewis, Herschell Gordon is the author of 'How to Make Your Advertising Twice As Effective at Half the Cost/1990' with ISBN 9780850132199 and ISBN 0850132193.

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