TODAY2S GOLDEN OPPORTUNITY IN MAIL-ORDER. Cashing in on the Mail-Order Boom. Mail-Order Is a Business of Ideas. Perfect Home-Based Money-Making Businesses. Choosing Your Offer Carefully. EFFECTIVE ADVERTISING. Getting Your Product or Service Across. Why People Buy by Mail. FINDING YOUR PROPER GROWTH RATE. Be Consistent with Your Product. Keeping Track of the Competition. Your Vision and Leadership Set the Pace. Collaborating with Other Mail-Order People. Finding the Money to Build Your Business. MONEY-MAKING TECHNIQUES. Self-Publish Your Way to Success. Set Your Priorities and Stick to Them. Maintaining a Competitive Edge. Practical Considerations. Mail-Order Dynamics for the 1990s. Appendices. Bibliography. Index.L. Perry Wilbur is the author of 'How to Make Money in Mail-Order' with ISBN 9780471515326 and ISBN 0471515329.
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