Starting a catalog or improving an existing one? You'll find no better companion than How to Create Successful Catalogs. Written by direct marketing guru Maxwell Sroge, How to Create Successful Catalogs covers every step of creating a catalog that sells. Its comprehensive contents will help you: form an overall approach work with an agency develop on-the-money sales copy and alluring photography and design get your catalog in the mail on time and under budget You'll find timeless advice on the principles of design and photography, and up-to-date perspectives on desktop publishing, prepress, and production methods. Dozens of examples let you see how today's best consumer and business-to-business catalogs approach copy and design. An informed overview of the fast-maturing industry and a summary of recent legislative and judicial rulings give you a privileged view of the "big picture" of catalog marketing. With catalogs growing twice as fast as over-the-counter retail sales, you can't afford to miss this comprehensive, up-to-date guide to designing and producing appealing and successful catalogs.Sroge, Maxwell is the author of 'How to Create Successful Catalogs', published 1995 under ISBN 9780844236612 and ISBN 0844236616.