"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by pure love of the experience." --Lance ArmstrongWhat is the secret to someone like Lance Armstrong's consistent and phenomenal success? Is it something you're born with, or is it something that can be acquired, developed, and perfected? Author Brad Kearns observes four success factors in Armstrong that can provide inspiration and direction to help you live like a champion every day.No magic tricks, silly acronyms, mind games, or gimmicks.How Lance Does Itcaptures the pure essence of Armstrong from every angle and shows you the secrets for harnessing your own inner strength in every challenge you face, from business to parenting to stress management."'Lance hates losing, but is not afraid of it.'" This fearless approach gave Lance the freedom to take the risks required to achieve peak performance and to continue to seek improvement even while at the top of his sport." --fromHow Lance Does ItLearn to "Live Strong" every day of your lifeHow does Lance Armstrong do it? One of the greatest athletes of all time has faced monumental obstacles on his journey to the pinnacle of the sports world as the record seven-time Tour de France champion. While his genetic gifts and killer instinct are superior, it's his exuberance for life that sets him apart as an athlete, celebrity spokesperson, and international icon for hope and living strong.How Lance Does Itis an entertaining and powerful handbook for applying the secrets of a champion to your own peak performance goals.Author Brad Kearns, a longtime friend of Armstrong and former champion professional triathlete, offers a unique insider's perspective. In this intimate and inspiring book he gives you direct access to the four success factors that Armstrong embodied as the world's greatest cyclist: Positive Attitude:Overcome difficult circumstances and maintain a winning environment by interpreting your past experiences and present circumstances in a positive light. Clarity of Purpose:Develop the deep commitment and focus needed to align your behavior and the pursuit of your goals with your ultimate life purpose. Specialized Intelligence:Cultivate your smarts by learning and improving from mistakes, making intuitive decisions, and adopting a big-picture perspective on life challenges. Pure Confidence:Develop a belief in your abilities that transcends tangible results by connecting with your most powerful motivator--a pure love of the pursuit of peak performance. In doing so, you will awaken your inner strength and banish the fear of failure forever.By understanding the factors that make Lance Armstrong a champion and applying them to your own personal and professional goals, you can realize the highest expression of your talents--whether it's in a bike race or the rat race, in the boardroom or the living room--and cultivate an unbeatable joy for living every day to the fullest.Kearns, Brad is the author of 'How Lance Does It Put the Success Formula of a Champion into Everything You Do', published 2006 under ISBN 9780071477406 and ISBN 0071477403.