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9781578517749

How Brands Become Icons The Principles of Cultural Branding
How Brands Become Icons The Principles of Cultural Branding
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  • ISBN-13: 9781578517749
  • ISBN: 1578517745
  • Publication Date: 2004
  • Publisher: Harvard Business School Press

AUTHOR

Holt, Douglas B.

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Douglas B. Holt is the L'Oreal Chair of Marketing at Oxford University.Holt, Douglas B. is the author of 'How Brands Become Icons The Principles of Cultural Branding', published 2004 under ISBN 9781578517749 and ISBN 1578517745.

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