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9780471474470

Hotel and Lodging Management: An Introduction, 2nd Edition

Hotel and Lodging Management: An Introduction, 2nd Edition
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  • ISBN-13: 9780471474470
  • ISBN: 0471474479
  • Edition: 2
  • Publication Date: 2005
  • Publisher: Wiley

AUTHOR

James F. Wortman, Alan T. Stutts

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SUMMARY

The updated edition of the complete resource for a successful career in hotel and lodging management Hotel and Lodging Management, Second Edition Hotel and Lodging Management, Second Edition Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments. This updated Second Edition presents: New, completely updated chapters on human resources and the sales and marketing departments Up-to-date case studies reflecting the latest management trends and issues Profiles of industry pioneers working at all types of properties, from small motels to five-star hotels New sections on yield management, lodging environments, franchise companies, and management organizations Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.James F. Wortman is the author of 'Hotel and Lodging Management: An Introduction, 2nd Edition', published 2005 under ISBN 9780471474470 and ISBN 0471474479.

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