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9781593375164

Hot Button Marketing Push the Emotional Buttons That Get People to Buy

Hot Button Marketing Push the Emotional Buttons That Get People to Buy
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Product details

  • ISBN-13: 9781593375164
  • ISBN: 1593375166
  • Publication Date: 2006
  • Publisher: Adams Media Corporation

AUTHOR

Feig, Barry

SUMMARY

Barry Feig introduces the 16 hot buttons that drive consumer behaviour. The text shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's.Feig, Barry is the author of 'Hot Button Marketing Push the Emotional Buttons That Get People to Buy', published 2006 under ISBN 9781593375164 and ISBN 1593375166.

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