6188506

9780470088586

Hospitality Marketing Management
Hospitality Marketing Management
$38.55
$3.95 Shipping
  • Condition: New
  • Provider: Media_Neat Contact
  • Provider Rating:
    89%
  • Ships From: Glenview, IL
  • Shipping: Standard, Expedited
  • Comments: Brand New, Gift conditionWe Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!

   30-day money back guarantee
$17.05
$3.95 Shipping
  • Condition: New
  • Provider: Speedy_Textbooks Contact
  • Provider Rating:
    81%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited
  • Comments: ALTERNATE EDITION: International Edition.SAVE HUGE on money, FAST delivery, Paperback. Brand New. ISBN and Cover Page differs, Contents similar to US edition , however the end chapter exercises may differ. Access code or CD not available. Choose Expedited shipping for delivery in 3 to 5 business days. Legal to use despite any disclaimer on cover as per US courts. Shipping to PO Box Addresses available

   30-day money back guarantee
$0.79
$3.95 Shipping
  • Condition: Very Good
  • Provider: Better World Books Contact
  • Provider Rating:
    92%
  • Ships From: Mishawaka, IN
  • Shipping: Standard, Expedited
  • Comments: Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780470088586
  • ISBN: 0470088583
  • Edition: 5
  • Publication Date:
  • Publisher: Wiley

AUTHOR

2 Customer Product Reviews

SUMMARY

The ticket to successful marketing campaigns for the hospitality trade While the essentials of marketing are applicable everywhere, marketing for hospitality carries its own unique demands and circumstances. Moreover, the hospitality and tourism industry has developed and matured in recent years: today's hospitality marketer needs to be equally as concerned with service and Internet optimization as with traditional marketing techniques. Reid and Bojanic's Hospitality Marketing Management-now in its Fifth Edition -is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and customer satisfaction in hospitality Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning Developing a marketing plan Strategies for promotion and advertising Pricing strategy This new Fifth Edition also reflects recent trends and changes in the hospitality and tourism industry with new or expanded coverage of topics such as: International marketing in a global economy Tourism and destination marketing Taking advantage of Internet marketing opportunities With a practical focus on the application of marketing in the industry, Hospitality Marketing Management, Fifth Edition delivers all the tools readers need to successfully execute marketing campaigns for a hospitality business, no matter their specialty.Robert D. Reid is the author of 'Hospitality Marketing Management', published 2009 under ISBN 9780470088586 and ISBN 0470088583.

[read more]

Average customer review

2 Customer Product Reviews

5 Star
60% Complete
4 Star
40% Complete
3 Star
30% Complete
2 Star
10% Complete
1 Star
00% Complete
 By {{post.name|unescape}}

{{post.questionOneAnswer|unescape}} {{post.questionTwoAnswer|unescape}}

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.