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9781418016555

Hospitality and Travel Marketing (Travel and Tourism)

Hospitality and Travel Marketing (Travel and Tourism)
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  • ISBN-13: 9781418016555
  • ISBN: 1418016551
  • Edition: 4
  • Publication Date: 2009
  • Publisher: Cengage Learning

AUTHOR

Alastair M. Morrison

SUMMARY

Drawing from the author's experience in the hospitality and travel marketing industry, this resource reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.Alastair M. Morrison is the author of 'Hospitality and Travel Marketing (Travel and Tourism)', published 2009 under ISBN 9781418016555 and ISBN 1418016551.

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