Home-Based Mail Order: A Success Guide for Entrepreneurs

This is a motivational guide to profiting from the 54 billion dollar a year direct mail business. William Bond brings 25 years of mail order experience to this book, providing readers with realistic advice & solid plans for succeeding in home mail order-while incurring minimal financial risk. Bond takes the reader through every step: selecting a marketable product or service, identifying the customer & advertising medium, creating a dynamic offer, advertising & promotion, & getting the most from the printing budget. The book also includes complete coverage of mail classifications & postal rates, ways to maintain effective customer relations, & how to satisfy legal requirements. Bond provides all the essentials for winning in the exciting & potentially lucrative world of mail order.Bond, William J. is the author of 'Home-Based Mail Order: A Success Guide for Entrepreneurs', published 1990 under ISBN 9780071559201 and ISBN 0071559205.