920078
9780029267356
Out of Stock
The item you're looking for is currently unavailable.
CONTENTS List of Illustrations List of Tables PREFACE Chapter 1: Wilbur Schramm and the Founding of Communication Study PART I: EUROPEAN BEGINNINGS OF COMMUNICATION STUDY Chapter 2: Charles Darwin and Evolutionary Theory Chapter 3: Sigmund Freud and Psychoanalytic Theory Chapter 4: Karl Marx and the Critical School PART II: THE GROWTH OF COMMUNICATION STUDY IN AMERICA Chapter 5: The Chicago School Chapter 6: Harold Lasswell and Propaganda Analysis Chapter 7: Paul E Lazarsfeld and Mass Communication Effects Chapter 8: Kurt Lewin and Group Dynamics Chapter 9: Carl Hovland and Persuasion Research Chapter 10: Norbert Wiener and Cybernetics Chapter 11: Claude E. Shannon's Information Theory PART III: ESTABLISHMENT OF THE COMMUNICATION FIELD Chapter 12: Wilbur Schramm and the Establishment of Communication Study Principal Figures in the History of Communication Study References IndexRogers, Everett M. is the author of 'History of Communication Study A Biographical Approach' with ISBN 9780029267356 and ISBN 0029267358.
[read more]