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9780834205277

Health Care Marketing Issues Trend
Health Care Marketing Issues Trend
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  • ISBN-13: 9780834205277
  • ISBN: 0834205270
  • Edition: 3 Sub
  • Publisher: Jones & Bartlett Publishers

AUTHOR

SUMMARY

Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.Philip D. Cooper is the author of 'Health Care Marketing Issues Trend' with ISBN 9780834205277 and ISBN 0834205270.

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