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9780763747992

Health Care Market Strategy: From Planning to Action

Health Care Market Strategy: From Planning to Action
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  • ISBN-13: 9780763747992
  • ISBN: 0763747998
  • Edition: 3
  • Publication Date: 2003
  • Publisher: Jones & Bartlett Learning

AUTHOR

Steven G. Hillestad, Eric N. Berkowitz

SUMMARY

Steven G. Hillestad, BA, MA: Adjunct Faculty, Carlson School of Management, University of Minnesota Eric N. Berkowitz, PhD: Professor of Marketing and Associate Dean for Professional Programs, Isenberg School of Management, University of MassachusettsSteven G. Hillestad is the author of 'Health Care Market Strategy: From Planning to Action', published 2003 under ISBN 9780763747992 and ISBN 0763747998.

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