Health and the Media: Principles and Practices for Health Promotion

Practical guide by three authors experienced in the field of health promotion. Provides information on the concepts and methods involved in using mass media in health promotion and instructs readers in the practical skills necessary for putting theory into practice. Examples of successful health promotion campaigns are cited throughout the book. Includes a bibliography and an index. Garry Egger, lecturer in the University of Newcastle's School of Medicine, and Ross Spark, director of the Tropical Public Health Unit in Cairns, co-authored 'Health Promotion Strategies and Methods'. Robert Donovan runs a market research company.Spark, David is the author of 'Health and the Media: Principles and Practices for Health Promotion' with ISBN 9780074700006 and ISBN 0074700006.