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7049935

9781847202406

Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing

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Product details

  • ISBN-13: 9781847202406
  • ISBN: 1847202403
  • Publication Date: 2009
  • Publisher: Elgar Publishing, Incorporated, Edward

AUTHOR

Rao, Vithala R.

SUMMARY

What have been the major developments in the study of pricing over the years? This handbook provides up-to-date and wide-ranging coverage of the field, with discussion of micro-economics, psychological and social dimensions, pricing mechanisms, and the environment in which pricing decisions are made.Rao, Vithala R. is the author of 'Handbook of Pricing Research in Marketing', published 2009 under ISBN 9781847202406 and ISBN 1847202403.

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