3538960

9780803951556

Handbook of Marketing Scales

Handbook of Marketing Scales
$75.74
$3.95 Shipping
List Price
$86.95
Discount
12% Off
You Save
$11.21

  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    83%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee
$7.02
$3.95 Shipping
List Price
$86.95
Discount
91% Off
You Save
$79.93

  • Condition: Good
  • Provider: Ergodebooks Contact
  • Provider Rating:
    83%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780803951556
  • ISBN: 0803951558
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Bearden, William O., Netemeyer, Richard G., Mobley, Mary F.

SUMMARY

Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.Bearden, William O. is the author of 'Handbook of Marketing Scales' with ISBN 9780803951556 and ISBN 0803951558.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.