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9781412980180

Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research

Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
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  • ISBN-13: 9781412980180
  • ISBN: 1412980186
  • Edition: 3
  • Publication Date: 2010
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Haws, Kelly L., Bearden, William O., Netemeyer, Richard G.

SUMMARY

Haws, Kelly L. is the author of 'Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research', published 2010 under ISBN 9781412980180 and ISBN 1412980186.

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