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9780761910008

Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research

Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research
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  • ISBN-13: 9780761910008
  • ISBN: 076191000X
  • Edition: 2
  • Publication Date: 1998
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Bearden, William O., Netemeyer, Richard G.

SUMMARY

Bearden, William O. is the author of 'Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research', published 1998 under ISBN 9780761910008 and ISBN 076191000X.

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