Environmental ministers take the lead in policy making, but very little can be achieved without the involvement of key stakeholders. This publication outlines the three key principles of Strategic Environmental Management: having a long-term view, having a clear definition of the objectives and ensuring shared responsibility. Next, it looks at the importance of participation or involvement by stakeholders. Whether they are individuals or institutions, inside or outside government they are instrumental to achieve the overall environmental objectives. This title provides useful tips for identifying who the key stakeholders are, how to create stakeholder contact networks and how to present your proposed policy with an edge towards acceptance by using the media and other public forums to your advantage.United Nations, Economic and Social Commission for Asia and the Pacific Staff is the author of 'Guidelines For Stakeholders Participation In Strategic Environmental Management', published 2005 under ISBN 9789211200348 and ISBN 9211200342.