Guerrilla Marketing Handbook

Marketing Doesn't Have to be Expensive to be Effective * Whether your business is huge ($100 million plus) or a one-man shop in your basement, here are the tools you need to get the maximum bang for your buck. * Hundreds of ideas and examples to turn your business into a marketing powerhouse. * Thousands of resources, contacts, and phone numbers to transform your plan into specific actions. Ten Marketing Secrets Revealed Inside: 1. How to turn your best customers into traveling salesmen and walking billboards. 2. Where to find low-cost color printing for brochures and fliers. 3. How to buy a full-page ad in Time magazine for less than $1,000. 4. The four most important rules for writing effective ad copy. 5. How to break through the clutter with a well-placed billboard. 6. How to barter to get ads for free (or nearly free). 7. Why lowering your price is almost always a bad idea. 8. How catalogs can dramatically increase your advertising impact-locally and nationally. 9. How ten-cent ad specialty can pay for itself thousands of times over. 10. The simplest, most overlooked way to dramatically increase your sales.Levinson, Jay Conrad is the author of 'Guerrilla Marketing Handbook', published 1994 under ISBN 9780395700136 and ISBN 0395700132.