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9781422125007

Groundswell
Groundswell
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  • ISBN-13: 9781422125007
  • ISBN: 1422125009
  • Publication Date: 2008
  • Publisher: Harvard Business School Press

AUTHOR

Li, Charlene, Bernoff, Josh

SUMMARY

Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.Li, Charlene is the author of 'Groundswell', published 2008 under ISBN 9781422125007 and ISBN 1422125009.

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