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9781594570780

Green Marketing: Opportunity for Innovation, 2nd Edition

Green Marketing: Opportunity for Innovation, 2nd Edition
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  • ISBN-13: 9781594570780
  • ISBN: 1594570787
  • Edition: 2nd
  • Publication Date: 2004
  • Publisher: BookSurge Publishing

AUTHOR

Jacquelyn A. Ottman

SUMMARY

This new edition offers information on how to capitalise on one of today's fastest growing markets. It shows how and why consumers buy 'green' and how companies can strategise and develop profitable products.Jacquelyn A. Ottman is the author of 'Green Marketing: Opportunity for Innovation, 2nd Edition', published 2004 under ISBN 9781594570780 and ISBN 1594570787.

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