Gravity and Spatial Interaction Models

Haynes and Fotheringham provide a comprehensive introduction to the four basic forms of gravity models. Gravity and spatial interaction -- extensively applied in forecasting -- has provided a major contribution to social science literature. The authors trace the different applications of the gravity model to market area analysis including: determining the boundaries of market areas, determining the demand for goods or services, and examining problems of operating the retail model. Six fully-developed, real-life examples of the use of these models are presented: planning a new service, defining retail shopping boundaries, forecasting migration and voting patterns, examining university enrollment by area, determining the optimal size of a shopping complex, and locating a facility to maximize custom. The discussion is kept at an elementary mathematical level and is aimed primarily at those unacquainted with the finer workings of gravity and spatial interaction models.Haynes, Kingsley E. is the author of 'Gravity and Spatial Interaction Models', published 1985 under ISBN 9780803925441 and ISBN 0803925441.