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9781405136105

Global Strategy (Global Dimensions of Business)

Global Strategy (Global Dimensions of Business)
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  • ISBN-13: 9781405136105
  • ISBN: 1405136103
  • Publication Date: 2009
  • Publisher: Wiley-Blackwell

AUTHOR

Tallman, Stephen

SUMMARY

Business Strategy in the 21st century is global strategy. As culture, politics, employment and other aspects of non-business life become more global, the global strategies of multinational enterprises are of great concern to business, governments, and consumers. This timely volume provides the basic knowledge needed to understand the forces driving international and global strategies, the character of such strategies, and the actions firms take to survive and prosper in the global economy. Written by an experienced teacher with a strong research profile and a clear understanding of the market, Global Strategy focuses on organizational capabilities, capability-building and knowledge. This text is part of the Global Dimensions of Business series designed to provide authoritative strategy and international business coverage for advanced and executive students. Books in the series provide focused, topic-based summaries of the key developments in business - ideally designed for use on modular courses.Tallman, Stephen is the author of 'Global Strategy (Global Dimensions of Business)', published 2009 under ISBN 9781405136105 and ISBN 1405136103.

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