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Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.Kotabe, Masaaki is the author of 'Global Marketing Management', published 0016 under ISBN 9780471718246 and ISBN 0471718246.
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