1967900

9780471451877

Global Marketing Management
Global Marketing Management
$83.73
$3.95 Shipping
List Price
$120.95
Discount
30% Off
You Save
$37.22

  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    83%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee
$98.31
$3.95 Shipping
List Price
$120.95
Discount
18% Off
You Save
$22.64

  • Condition: New
  • Provider: CHANGJEN Contact
  • Provider Rating:
    14%
  • Ships From: San Francisco, CA
  • Shipping: Standard
  • Comments: ALTERNATE EDITION: BRAND NEW INTERNATIONAL EDITION!!! Softcover with different ISBN and cover photo but same contents. May not come with supplemental items but great value for money!

   30-day money back guarantee
$14.18
$3.95 Shipping
List Price
$120.95
Discount
88% Off
You Save
$106.77

  • Condition: Good
  • Provider: Ergodebooks Contact
  • Provider Rating:
    83%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780471451877
  • ISBN: 0471451878
  • Edition: 3
  • Publication Date: 2004
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Kotabe, Helsen, Kristiaan

SUMMARY

The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation. Global orientation- This book takes the view that the term, "global" epitomizes the competitive pressure and market opportunities from around the world and the firm2s need to optimize its market performance on a global basis. Proactive Orientation- Presents a balanced approach between an outside/in and inside/out marketing perspective.Kotabe is the author of 'Global Marketing Management', published 2004 under ISBN 9780471451877 and ISBN 0471451878.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.