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9780471203698

Global Marketing Management

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  • ISBN-13: 9780471203698
  • ISBN: 0471203696
  • Edition: 1st
  • Publication Date: 2002
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Kotabe, Mike, Helsen, Kristiaan

SUMMARY

This book helps readers prepare for the 21st Century and become effective managers overseeing global marketing activities in an increasingly competitive environment. This global approach also presents marketing in a cross functional approach to the business operation.Kotabe, Mike is the author of 'Global Marketing Management', published 2002 under ISBN 9780471203698 and ISBN 0471203696.

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