Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.
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Publication Date: 2005
Publisher: SAGE Publications, Incorporated
Mooij, Marieke K. de
Marieke de Mooij explores cultural differences & similarities & shows how to apply this knowledge to the management of global branding & marketing communications.Mooij, Marieke K. de is the author of 'Global Marketing and Advertising Understanding Cultural Paradoxes', published 2005 under ISBN 9781412914765 and ISBN 1412914760.